站内优化
In-station optimization
内部的链接结构
Internal Link Structure
尽量改变原来的图像链接和flash链接，使用纯文本链接，并定义全局统一链接位置。
Try to change the original image links and flash links, use pure text links, and define the global unified link location.
标题title的定位
Location of title
标题中需要包含有优化关键字的内容，同时网站中的多个页面标题不能雷同，起码要能显示"关键字--网站首页--一段简单的含关键字的描述"类型。标题一旦确定就不要再做修改!
The title should contain the content of optimized keywords. At the same time, the title of many pages in the website should not be the same. At least, it should be able to display the type of "keywords - the home page of the website - a simple description with keywords". Once the title is determined, don't make any changes!
保持关键字的频率
Keep Keyword Frequency
简单做好了内容结构的调整之后，立即到搜索引擎登录，希望能尽早收录新标题和新描述。
Simply adjust the content structure, immediately log on to the search engine, hoping to include the new title and description as soon as possible.
网站结构调整
Website Structural Adjustment
假设因为原有网站为形象页面，使用了较多的flash和图像，这些网页元素不利于搜索引擎的收录，所以在该网页的下方加了三栏，分别是相关的公司简介、关键字产品新闻和公司的关键词产品列表，并对该三栏内容添加url。
Assuming that the original website is an image page, which uses more flash and image, these page elements are not conducive to the search engine, so there are three columns at the bottom of the page, which are related company profiles, keyword product news and company keyword product list, and Add URL to the contents of the three columns.
当然，最好的方法是使用新闻系统更新关键词产品新闻。可以做一个从首页链接跳转至一个单页面作为关键字的详细描述。该页面的描述内容包含了公司关键词产品列表链接。这些都是为了形成企业站点内的网状结构。
Of course, the best way is to use the news system to update keyword product news. You can make a detailed description of jumping from the home page link to a single page as a keyword. The description of this page contains links to the company keyword product list. These are to form a network structure within the enterprise site.